Advertising and Public Relations

The educational program reflects current trends in the communications industry. To be successful, a modern communications specialist must constantly be able to find non-standard approaches. Theoretical basis combined with applied disciplines; practical specialists; project activities and practice in advertising agencies; master classes and participation in specialized competitions and festivals-all this gives students the opportunity to reach their potential and become first-class specialists in the field of communications, advertising and public relations

Major Academic Disciplines

• theory and practice of mass media
• communication theory
• basics of integrated communications (advertising basics)
• basics of integrated communication (basics of public relations)
• socio-cultural aspects of advertising
• sociology of mass communications
• psychology of mass communication
• basics of management in advertising and public relations
• marketing research and situational analysis
• computer graphics, animation and computer technology in advertising and public relations
• history of advertising and public relations
• development and technology of advertising product
• exhibition business
• organization and implementation of advertising and public relations campaigns

Professions for Graduates

Areas of professional activity include:

• information and communication technologies (in the field of promotion of media products, including printed publications, TV and radio programs, online resources)
• mass media, publishing houses and printing (in the field of multimedia, print, TV and radio broadcasting media)
• advertising and public relations

Graduates scope of employment

• advertising agencies
• PR services
• publishing houses
• advertising departments
• PR departments
• commercial enterprises